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US lifts TikTok federal-device ban, highlighting platform’s enduring US appeal: expert_我的网站

一 |     2026年7月8日，最近北京体彩线下落地了 “京彩潮玩” 主题互动活动，借着各类线下休闲市集、商圈点位，把安心购彩、反诈提醒还有理性购彩的实用内容，实实在在送到大家眼前。    

    TikTok File Photo: VCG
The Trump administration has formally lifted restrictions on the use of TikTok on US federal government devices following the restructuring of the platform's US operations, marking another step toward normalizing TikTok’s operations in the US. Analysts said TikTok's continued operation in the country after years of political and regulatory pressure reflects its deep reach among American users and businesses, as well as the competitiveness of Chinese-developed digital products.
The White House Office of Management and Budget said in a memorandum dated Monday and released Tuesday that TikTok is no longer covered by a federal ban on its use on government devices, effectively lifting a restriction imposed over "national security" concerns tied to the platform's previous ownership by ByteDance.
The decision was based on a legal opinion issued by the US Justice Department in July, which concluded that the version of TikTok now operated by the restructured US joint venture, or TikTok USDS Joint Venture, no longer falls under the 2022 federal government-device ban. The opinion also made clear that individual agencies still retain discretion over whether to allow employees to use the app on official devices. 
TikTok's ability to remain in the US market after years of political and regulatory pressure demonstrates its strong user appeal and commercial importance, Li Yong, an executive council member of the China Society for WTO Studies, told the Global Times on Wednesday. The platform has become deeply embedded in the US digital economy, with American creators and businesses relying on it to reach audiences, generate income and promote their products, he said.
Its continued operation also reflects the broader global competitiveness of Chinese-developed digital products, Li noted. "Despite years of pressure, TikTok has preserved its core functions, business model and value as a global platform, showing that the appeal of a competitive product cannot simply be erased through political or regulatory restrictions," he said.
Any politically driven move targeting companies of a particular country risks eroding foreign companies' confidence in the US market, and ultimately weakening the country's appeal as a stable and predictable destination for global business, the expert said.
TikTok is used by about 170 million Americans, according to the White House, which noted that content creators rely on the platform for their livelihoods and businesses use it to advertise and connect with customers.
Agencies including the Treasury, Transportation and Health and Human Services departments launched TikTok accounts following the Justice Department's July opinion, while the White House had already created an account last year, according to Politico.
In 2022, the US Congress passed the No TikTok on Government Devices Act, barring TikTok from federal government devices, with several states later following suit. The pressure escalated in 2024, when Congress required ByteDance to divest control of the platform or face a US ban. TikTok briefly went dark in January 2025 before President Donald Trump delayed enforcement while a divestiture deal was negotiated.
The restructuring was completed in January 2026 with the establishment of TikTok USDS Joint Venture. According to the company's official announcement, ByteDance retains a 19.9-percent stake, while the rest is held by investors including Oracle, Silver Lake and MGX.
Under the new structure, the joint venture oversees US user data, algorithm security, content moderation and software assurance. Meanwhile, TikTok has retained global product interoperability, with TikTok global's US entities continuing to manage certain commercial activities, including e-commerce, advertising and marketing, according to the company.
During the China-US economic and trade talks in Madrid, Spain in September 2025, the two sides reached a basic framework consensus on properly resolving the TikTok issue through cooperation, reducing investment barriers and promoting relevant economic and trade cooperation, according to China's Ministry of Commerce (MOFCOM).
A MOFCOM statement said that the Chinese government fully respects companies' wishes and supports them in conducting equal-footed commercial negotiations based on market principles. China will also review matters involving TikTok's technology exports and intellectual property licensing in accordance with the law. 
China urged the US to provide a fair, open, transparent, and non-discriminatory business environment for the continuous and stable operation of Chinese enterprises in the US, so as to promote the stable, healthy, and sustainable development of China-US economic and trade relations, a MOFCOM spokesperson said in December, commenting on the reported agreements to establish TikTok's US joint venture.
。和以往单纯摆展板宣传不一样，这次活动没有生硬说教，全程都是轻松好玩的互动形式。本次活动参与人数500余人次，通过宣传体彩内容的有奖问答，场内搜寻正确答案的方式，兑换体彩周边推广品，既获得精美礼品，又在玩乐中，学习体彩购彩、防诈知识。活动现场专门划分了科普讲解区，工作人员不会一上来就讲大道理，都是结合真实发生过的彩票诈骗案例跟大家唠。不少人不清楚，网上那些所谓 “内部中奖号码”“稳赚购彩攻略”“代买彩票返利” 全是骗局，很多骗子就是抓住大家想中大奖的心理，一步步诱导转账、充值，最后钱拿不回来。

二 | 现场工作人员拿真实案例拆解套路，告诉大家正规体彩只能线下实体店购买，不存在线上代购、内部预测一说，遇到类似信息直接拉黑举报，守住自己的钱包。安心购彩也是这次活动反复强调的重点。从线下门店规范销售流程，到购彩资金全程监管，工作人员都会细致说明，打消大家对于彩票资金流向、兑奖流程不透明的顾虑。

三 | 同时反复传递理性购彩的核心，购彩本质只是休闲娱乐，不能当成赚钱手段，一定要控制投入的时间和金钱，牢记 “快乐购彩，理性投注”，千万别上头大额投入，影响日常开销。现场还准备了不少互动活动奖品，像体彩乐小星周边，不少年轻人逛潮玩展区的时候，顺便就能看懂防诈和理性购彩知识。

四 | 很多家长带着孩子路过，也会驻足听上一会儿，正好借着机会给家里年轻人提个醒。一直以来中国体彩都遵循 “来之于民，用之于民” 的初衷，这次 “京彩潮玩” 活动，也是想换一种更贴近普通人的方式做公益宣传。不再是死板的文字标语，而是融入大家日常休闲的场景里，一边体验潮玩互动，一边学会分辨彩票骗局、守住理性购彩的底线。后续北京体彩还会把这类主题活动开进更多商圈、体育赛事现场，持续普及购彩安全知识，用接地气的方式履行责任彩票的义务，让更多人明白购彩该有的分寸，清楚辨别各类诈骗陷阱，安心享受彩票带来的休闲乐趣。

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Published on:11:43:07