西游・降魔篇

Restaurant chain Chef Fei removes controversial slogan amid online scrutiny_我的网站

一 |     (ECNS) -- Hunan cuisine restaurant chain Chef Fei has begun removing its long-running slogan, "National King of Stir-Fried Pork," following widespread online debate over how the title was awarded.    Chef Fei (Feidachu), which operates more than 200 restaurants across China, has come under scrutiny in recent days over the slogan -- prominently used in its branding for nearly six years.    The title was awarded in late 2020 by the China Cuisine Association following an entirely online "National Stir-Fried Pork Competition."    Contestants were required to submit a three- to five-minute cooking video along with photos of their dishes. The final results were based equally on public online voting and scores from professional judges who assessed the submissions remotely, with no live tasting or blind taste test involved.    Chef Fei founder Fei Lianghui received 19,278 public votes, ranking first in the competition and earning the title "National King of Stir-Fried Pork."    The phrase was subsequently displayed beneath the Chef Fei logo at its restaurants and was also chanted by staff when serving the chain's signature dish, stir-fried pork with chili peppers.    After details of the competition's judging process resurfaced on Chinese social media in early August 2026, the issue quickly became a trending topic.    Critics questioned how the taste and quality of a dish could be properly judged based solely on videos and photos. Legal experts also raised concerns that the phrase "National King" could be interpreted as an absolute or superlative advertising claim, potentially placing it in a gray area under China's advertising regulations.    Questions were also raised over the commercial use of the title, as the original award was granted to Fei Lianghui as an individual rather than to the restaurant chain itself.    Reporters have since noticed signs that Chef Fei is quietly phasing out the slogan. The phrase has disappeared from the brand's official customer service messages.        At several restaurants in Beijing, the slogan could still be seen on printed menus, but it was no longer used in in-store broadcasts. Some interior walls also showed signs that promotional wording had been removed, while staff had stopped referring to the title when serving the signature dish.    (By Helen Mo, intern Xu Wenda)                    。

二 |     中新网阿坝8月26日电 题：从“牦牛革命”到“数字牧场”：红原响起新牧歌          　　作者 王利文          　　8月下旬的四川阿坝州红原草原，牦牛群如黑珍珠般散落在辽阔的绿野上。很难想象，90年前，这片水草丰美的土地，曾是红军长征途中一段生死考验。         　　红原县，因“红军长征走过的大草原”而得名。1935年至1936年，红一、二、四方面军先后经过这片高原草地，当地各族民众在生存条件极其艰苦情况下，仍拿出3000多万斤粮食、20多万头牦牛等牲畜支援红军，留下中国革命史上特有的“牦牛革命”传奇。

三 | 牦牛是坐骑，肉是穿越草地的救命口粮，皮毛是御寒的衣被。         　　90年后，沿着红军足迹踏足这片草原，乡村响起畜牧业高质量发展的新牧歌。走进红原县数字畜牧业监管平台，一张巨大的电子屏幕上，草场面积1048.19万亩、草场生产力774.92斤/亩、牦牛存栏458230头……一串串数字展示着高原牧场与牦牛状态。                   8月25日，红原县数字畜牧业监管平台。记者 韩海丹 摄          　　“过去草原有多大、草长得怎么样、养了多少头牛，全靠人工统计，现在一目了然。”红原县科学技术和农业畜牧局工作人员邱蕊介绍，平台集成卫星遥感、物联网、人工智能等技术，通过AI测算载畜量、物联网预警生态环境，全县近万户牧户信息覆盖率达95%以上。

四 |          　　“手机放牧成为新习惯、新时尚。”邛溪镇党委副书记何思斌说，牧民通过汉藏双语软件，在手机上就能查看牧场状态、畜群位置，还能连线专家“远程问诊”。传统天然放牧，牦牛生长周期长达三至六年；现在通过“放牧+补饲”标准化养殖，出栏周期稳定在三年左右，小牦牛死亡率下降，肉质也更符合市场需求。                   8月25日，红原县数字畜牧业管理中心。记者 韩海丹 摄          　　养殖端的变革，正沿着产业链传导到加工车间和牧民的钱袋子。

五 | 距牧场不远的红原县牦牛现代农业园区内，四川红原菊乐牦牛乳业有限公司的自动化产线常态化运转，新鲜的牦牛奶被加工成酸奶、黄油、冰激凌等系列产品。         　　厂长罗强介绍，公司已建成“15个固定+5个移动”收奶站，签约牧户631户，年收鲜奶突破4000吨。“2026年签约牧户扩至上千户，收奶量突破万吨，3年至5年内产值预计达2-3亿元。”          　　增收的成效写在牧民的笑脸上。安曲镇哈拉玛村牧民勒华卓玛算了一笔账：旺季一个月交奶5249.7公斤，一家6口月收入37797.84元。该镇下哈拉玛村牧户旦真，旺季月交奶6133.95公斤，月收入超4.4万元。                   8月24日，位于四川红原的日干乔大沼泽。记者 韩海丹 摄          　　红原县是阿坝州唯一的纯牧业县，牦牛保有量超47万头。

六 | 2022年4月，当地入选国家草原畜牧业转型升级试点县，探索出生态保护、产业发展、牧民增收的“红原模式”。目前，全县已建成优质饲草基地22万亩、标准化养殖基地20个、家庭牧场638个，活畜交易市场年交易量超20万头，成为川甘青最大交易平台；红原牦牛奶粉入选全国名特优新农产品名录。

七 |          　　“各族民众今天能在这片草原上团结、和睦、幸福地生活，这或许就是当年红军付出那么大牺牲、走过这片草地的意义。”红原县政协文史提案委主任贺建军说。         　　从“牦牛革命”的救命口粮，到牧民增收致富的“黑珍珠”，90年时空流转，同一片草地上，牦牛的“角色”完成了历史性转换，也见证着乡村振兴的新牧歌在这片红色草原唱响。

八 | (完)                【编辑:蔡星雨】。

Current article:http://cw4b.banhuannunuluchuaiguangenru.sbs/1zgw/rm1e.html

Published on:13:28:24